Cookies Policy

Cookie Policy

Last updated: August 2026

This Cookies Policy explains how ActiveEdge Sports Group (“we”, “us” or “our”) uses cookies and similar technologies when you visit our website.

Cookies help us operate the website effectively, understand how it is being used and, where applicable, provide enhanced functionality.

1. What Are Cookies?

Cookies are small text files that are stored on your computer, smartphone, tablet or other device when you visit a website.

They can be used for a variety of purposes, including enabling essential website functions, remembering preferences and helping website owners understand how visitors interact with their website.

Some cookies remain on your device only while you are browsing, while others may remain for a specified period after your visit.

2. Types of Cookies We May Use

Strictly Necessary Cookies

These cookies are required for the website to operate correctly and provide services that you request.

They may be used for purposes such as website security, navigation, remembering cookie preferences and enabling essential functionality.

Because these cookies are necessary for the website to function, they may not require your consent.

Analytics and Performance Cookies

These cookies help us understand how visitors use our website, including which pages are visited, how visitors navigate through the site and whether any technical problems occur.

This information can help us monitor and improve the performance and usability of the website.

Where required, these cookies will only be used after you have provided the appropriate consent.

Functionality Cookies

Functionality cookies allow the website to remember choices or preferences you make and may provide enhanced or personalised functionality.

Where these cookies are not essential to a service you have requested, we will obtain consent where required before they are used.

Advertising and Marketing Cookies

We may use marketing or advertising technologies to understand the effectiveness of advertising or to provide more relevant advertising.

These technologies may also be provided by third-party services.

Where consent is required, these cookies will not be activated until you have chosen to accept them.

3. Similar Technologies

In addition to traditional cookies, websites may use similar technologies such as pixels, tags, scripts, local storage or other technologies capable of storing or accessing information on your device.

Where applicable, we treat these technologies in accordance with the same privacy principles described in this policy.

4. Third-Party Services

Our website may contain functionality or content provided by third parties.

For example, we may use external services for website analytics, embedded content, maps, social media features or booking services.

These providers may place their own cookies or similar technologies on your device when their services are used.

We do not directly control cookies placed by third parties. Their use of information is governed by their own privacy and cookie policies.

5. Managing Your Cookie Preferences

When you visit our website, you may be provided with options to manage the use of non-essential cookies.

You can accept or reject relevant categories of cookies through the cookie consent controls provided on the website.

You may also be able to change your preferences later through the cookie settings option available on the website.

Your browser also allows you to manage, restrict or delete cookies. The method for doing this varies depending on the browser and device you use.

Please be aware that blocking or deleting certain cookies may affect the functionality or performance of some parts of the website.

6. How Long Cookies Are Stored

Different cookies remain on your device for different periods.

Some cookies are deleted automatically when you close your browser, while others may remain for a longer period depending on their purpose.

Where practical, cookie retention periods are kept proportionate to the purpose for which the cookie is used.

7. Personal Information and Cookies

Some cookies and similar technologies may involve the processing of personal information.

Where this occurs, the way we process personal information is also governed by our Privacy Policy and applicable UK data protection legislation.

8. Changes to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes to our website, the technologies we use or applicable legal and regulatory requirements.

The latest version of this policy will always be published on this website.

9. Contact Us

If you have any questions about this Cookies Policy or how cookies are used on our website, please contact:

ActiveEdge Sports Group

Email: [email protected]

Telephone: 020 8050 8350